Liquid Nails
Overview
Extreme Marketing and Promotions partnered up with Liquid Nails for their Tips on Tour Campaign. This campaign was generated to produce brand awareness Nationwide and in Canada and increase sales by having hands on demonstrations of the product along with knowledgeable staff to help answer questions and recommend the best product for each contractor and their unique upcoming projects. Extreme Marketing and Promotions provided 3 experienced Tour Managers to drive across the US and Canada for a total of 8+ months, setting up their activation at different hardware stores. Each Manager was responsible for tracking their inventory, training local staff, managing their DOT log, executing five 4 hour events a week, data collection, obtaining event photos, and completing a daily event recap.Elements
- 3 Tour Managers
- 3 Customized Branded Trucks and Trailers
- 8 to 9 months on the road
- 400 Events throughout the US and Canada
- 400 Local Brand Ambassadors hired
- Premiums and giveaways for each event
- Data collection using a tablet
- Daily Event Recaps
Results
- 75,000+ impressions made across the country and in Canada
- 8,000+ premiums distributed to attendees that completed a survey
- 400 event recaps submitted
- Nationwide increase in sales
- Continuation of the tour for 2016
- PPG saw the results and decided to add an additional truck for another product
Ponds
Overview
Extreme Marketing and Promotions partnered up with Ponds for their BB Cream Nationwide Campaign. This campaign was generated to produce nationwide awareness of the brand and increase sales by passing out coupons and distributing samples. Extreme Marketing and Promotions was to provide experienced female brand ambassadors at 480 retail locations across the US. Each ambassador was responsible for receiving their promotional materials, executing a 4 hour event, obtaining a minimum of 20 event photos, and completing an event recap.Elements
- 2 Days
- 480 Events
- 480 Brand Ambassadors
- 960 kits shipped to talent
- Minimum of 20 event photos and 1 recap per location
Results
- 45,000+ impressions made across the country
- 90,000+ coupons distributed
- 480 event recaps submitted
- Increase in sales
LEGO KidsFest
Overview
LEGO KidsFest is a three-day show filled with hands-on, interactive and educational activities for the whole family. In 2012 they hosted a 6 stop tour across the country, 2013 a 7 stop tour, 2014 an 8 stop tour, all staffed by Extreme Marketing and Promotions. Extreme produces staff that helps to execute games and activities, encourage attendees to sign up for the LEGO Club, and download their newest mobile apps. We also send an agent from the office to oversee and trouble shoot on site during these events.Elements
- 3 day event
- 70 Brand Ambassadors
- 8 Retail Ambassadors
- 2 Staff Managers
- 2 Emcees
Results
- 35,000 + Direct impressions at each market
- 13 Markets executed in 2012 & 2013
- 7 Markets executed in 2014
- 20,000+ LEGO giveaways distributed at each event